Co-op and MDF programs have a very high potential to maximize returns on the budget for local advertising. However, most local partners...

Co-op advertising funds amount to $50 billion annually in the United States. However, most of these funds are not utilized at all. Only...

Co-op advertising funds and Market Development Funds (MDFs) are two types of local advertising funding sources. Brands that sell their...

Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered...