Sarah NasirApr 29, 20202 min readWhy Local Partners Don't Participate in Co-op ProgramsCo-op and MDF programs have a very high potential to maximize returns on the budget for local advertising. However, most local partners...
Sarah NasirApr 29, 20202 min readOpportunity in Co-op Advertising: Digital Advertising Co-op advertising funds amount to $50 billion annually in the United States. However, most of these funds are not utilized at all. Only...
Sarah NasirApr 22, 20202 min readCo-op Vs MDFCo-op advertising funds and Market Development Funds (MDFs) are two types of local advertising funding sources. Brands that sell their...
Sarah NasirApr 12, 20202 min readBenefits of Cooperative Advertising Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered...
Sarah NasirMar 2, 20202 min readAnchor Text: Best Practices Anchor text is the clickable part of the hyperlink. It usually serves as an indication of what the link is about. Anchor text should be a...
Sarah NasirFeb 27, 20203 min readTypes of Anchor Text Anchor text is the hyperlinked text that you click on. Anchor texts are significant for both external and internal links. There is not...
Sarah NasirFeb 20, 20204 min readLink Building: What to AvoidBacklinks are one of, if not the most significant, techniques used by Google’s algorithm to rank a website’s domain and internal pages....
Sarah NasirFeb 13, 20203 min readCoupons: An SEO TacticConcurrently acquiring customers, making sales and driving traffic to your website is not impossible – with the help of SEO. With SEO’s...
