Sarah NasirApr 29, 20202 minWhy Local Partners Don't Participate in Co-op ProgramsCo-op and MDF programs have a very high potential to maximize returns on the budget for local advertising. However, most local partners...
Sarah NasirApr 29, 20202 minOpportunity in Co-op Advertising: Digital Advertising Co-op advertising funds amount to $50 billion annually in the United States. However, most of these funds are not utilized at all. Only...
Sarah NasirApr 22, 20202 minCo-op Vs MDFCo-op advertising funds and Market Development Funds (MDFs) are two types of local advertising funding sources. Brands that sell their...
Sarah NasirApr 12, 20202 minBenefits of Cooperative Advertising Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered...