Why Local Partners Don't Participate in Co-op Programs
Co-op and MDF programs have a very high potential to maximize returns on the budget for local advertising. However, most local partners...
top of page
Search
Opportunity in Co-op Advertising: Digital Advertising
Co-op advertising funds amount to $50 billion annually in the United States. However, most of these funds are not utilized at all. Only...
Co-op Vs MDF
Co-op advertising funds and Market Development Funds (MDFs) are two types of local advertising funding sources. Brands that sell their...
Benefits of Cooperative Advertising
Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered...
bottom of page