Why Local Partners Don't Participate in Co-op Programs
Co-op and MDF programs have a very high potential to maximize returns on the budget for local advertising. However, most local partners...
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Opportunity in Co-op Advertising: Digital Advertising
Co-op advertising funds amount to $50 billion annually in the United States. However, most of these funds are not utilized at all. Only...
Co-op Vs MDF
Co-op advertising funds and Market Development Funds (MDFs) are two types of local advertising funding sources. Brands that sell their...
Benefits of Cooperative Advertising
Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered...
Anchor Text: Best Practices
Anchor text is the clickable part of the hyperlink. It usually serves as an indication of what the link is about. Anchor text should be a...
Types of Anchor Text
Anchor text is the hyperlinked text that you click on. Anchor texts are significant for both external and internal links. There is not...
Link Building: What to Avoid
Backlinks are one of, if not the most significant, techniques used by Google’s algorithm to rank a website’s domain and internal pages....
Coupons: An SEO Tactic
Concurrently acquiring customers, making sales and driving traffic to your website is not impossible – with the help of SEO. With SEO’s...
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